Big Blue Test earns two Telly awards!

Last year Manny Hernandez founder of Diabetes Hands Foundation, David Edelman founder of and me, along with venerable producer Sean Ross, created the Big Blue Test video which was awarded the 2011 silver (the highest honor) and bronze Telly awards – respectively in the online programs regarding social issues and health and wellness categories.

If you were one of the 133,674 views the video received, you know the video promoted the benefit of exercise to manage blood sugar. Specifically, taking the Big Blue Test – doing just 14 minutes of an activity and seeing your blood sugar come down. Thousands of people saw their blood sugar lowered on average 20 points. Each view of the video also made possible a donation of $75,000 from Roche to two diabetes charities that sent life-saving insulin and supplies to children in need around the world.

This year Manny, David, Sean and I are back in the saddle, as is Roche, to create another big blue test video. Look for it this November, diabetes month. 

By the way, you don’t have to wait till November to see the benefit of 14 minutes of activity. Why not do it today? Then come November, join the thousands who will record their 14 minutes of activity on the Big Blue Test site (which I’ll be sure to tell you about) and work toward saving your own life, and that of a child in need.


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