Medtronic, maker of insulin pumps, is kicking off this year’s World Diabetes Day, today, with their #BlueBalloon Challenge. All that’s required is you shoot yourself in a very short video, or photo, doing anything in your ordinary day, while bouncing a blue balloon. Then post it. The whole idea is to raise awareness about the fact that living with diabetes is an unseen extra balancing act we perform everyday. For every uploaded video or photo, Medtronic is donating five euro to Life for a Child that gets diabetes medicine and supplies to children with diabetes.
How to take part?
Simply share a video or photo of yourself keeping a blue balloon up in the air.